Serra & Schoolman (1973). Television Delivers People.

Serra, R., & Schoolman, C. F. (1973). Television Delivers People [Video artwork]. Retrieved from https://www.youtube.com/watch?v=LvZYwaQlJsg

[0:00:28] Mass media means that a medium can deliver masses of people.

[0:00:50] You are the product of t.v.
[0:00:55] You are delivered to the advertiser who is the customer.

[0:01:28] Everything on television is educational in the sense that it teaches something.
[0:01:35] What television teaches through commercialism is materialistic consumption.

[0:05:31] You are consumed.
[0:05:36] You are the product of television.
[0:05:42] Television delivers people.

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