Giroux (2015). Marketing the University – Corporate Power and the Academic Factory.

Giroux, H. A. (2015). Marketing the University – Corporate Power and the Academic Factory. In University in Chains: Confronting the Military-Industrial-Academic Complex (EPUB). New York: Routledge.

“As the boundaries between public and commercial values become blurred, many academics appear less as disinterested truth seekers than as apologists for corporate profiteering.”

“The real issue is whether such technology in its various pedagogical uses in higher education is governed by a technocratic rationality that undermines human freedom and democratic values. … The consequence of the substitution of technology for pedagogy is that instrumental goals replace ethical and political considerations, diminishing classroom control by teachers while offering a dehumanizing pedagogy for students.”

Selected References

  • Marcuse, H. (1998). Some Social Implications of Modem Technology. In D. Kellner (Ed.) Technology, War, and Fascism. New York: Routledge.
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