Calder (2007). VVM Strategy for Institutional Success.

Calder, W. B. (2007). The VVM Strategy for Institutional Success. College Quarterly, 10(3). Retrieved September 14, 2008, from http://www.senecac.on.ca/quarterly/2007-vol10-num03-summer/calder.html.

“Unless an institution explicitly develops and articulates its values, vision, and mission, and until it is clearly understood by stakeholders, and widely supported, then the institution itself is at the mercy of everyday events.”

“… values frame the starting point …”

“… performance measures …”

“A statement of values once identified and articulated can have a dramatic effect on how an institution operates.”

“… value orientation …”

“Institution discipline-based values …”

“Role-based values …”

“… things that stakeholders hold important — a description of their core values or guiding principles.”

“… preferred future …”

“A vision is a tool and not a solution …”

“… the vision must be persistently used as a guide for every operational decision.”

“The mission says explicitly why you do what you do …”

“… clear purpose and direction …”

“… exist for the sake of their mission.”

“… know its direction …”

“… if you know who you are you won’t waste resources trying to be someone else.”

“… best ways to exhibit confidence and knowledge to prospective users, and the community at large.”

“… doable purpose …”

“… describing results …”

“… specific outcomes …”

“… collective dream …”

“… clearly stated purpose …”

“… preferred future …”

“… affirm institutional core values, visualize for the future around concepts of collaboration and change, and create a focus (mission) that provides value to customer outcomes.”

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